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House Beautiful advertisement for a pre-view of luxury apartments in the soon-to-open Park Avenue Waldorf-Astoria Hotel. Note how the advertisement is geared toward Depression-Era America, promising that the living arrangements "meet thrift ideas."

Black and white photograph depicting the Park Avenue Entrance looking South on Park Avenue from the 1935 publication "The Waldorf-Astoria" by Richard Averill Smith.

"...St. Bartholemew's in the foreground, the New York Central Building closing the…

Black and white photograph depicting the Park Avenue Entrance of the Waldorf=Astoria Hotel from the 1935 publication "The Waldorf-Astoria" by Richard Averill Smith.

Park Avenue Entrance Looking South

Black and white photograph depicting the Park Avenue Foyer looking toward the Main Lobby from the 1935 publication "The Waldorf-Astoria" by Richard Averill Smith.

"...the walls and pilaster are of Rockwood Stone...Louis Rigal designed the rug to…

Black and white photograph depicting the Park Avenue Foyer and Terraces decorated for Christmas from the 1935 publication "The Waldorf-Astoria" by Richard Averill Smith.

Black and white photograph depicting the Park Avenue Foyer and Terraces decorated for Easter from the 1935 publication "The Waldorf-Astoria" by Richard Averill Smith.