Pillsbury Bake-Off in the Grand Ballroom, December 1952

2013_PillsburyBakeOff001.jpg

Title

Pillsbury Bake-Off in the Grand Ballroom, December 1952

Subject

Grand Ballroom

Description

A black and white photograph depicting the December 1952 Pillsbury Bake-Off, hosted in the Grand Ballroom of the Waldorf-Astoria. The first Bake-Off took place at the Waldorf-Astoria in 1949. To celebrate Pillsbury's 80th birthday, executives at the company's advertising agency created the contest and invited homemakers to share their treasured recipes. Response was so great that Pillsbury decided to hold it again the following year, and the year after that, until it became an institution.

Date

1952-12

Relation

Photographs | Buildings Collection

Format

image | jpeg

Extent

8x10

Medium

black-and-white photographs

Type

StillImage

Identifier

06.03.042

Coverage

Grand Ballroom
Waldorf-Astoria Hotel -- 1931-present

Temporal Coverage

1950 - 1959

Original Format

black-and-white photographs

Physical Dimensions

8x10

Collection

Citation

“Pillsbury Bake-Off in the Grand Ballroom, December 1952,” Host to the World, accessed May 1, 2024, https://waldorfnewyorkcity.com/archive/items/show/570.